Are you excited about (finally) starting your business, but unsure where to start? Well, guess what, today I will drill down into the Number 1 ingredient I believe (and 90% of the founders I have interviewed) believe is key to starting a successful business – Passion.
No, there is nothing wrong with starting a business or organisation in order to make money or become wealthy. However, if that is your sole motivation for doing what you do and you aren’t passionate about your chosen business, you are unlikely to succeed and here’s why:
Passion brings Energy
Think back to the last time you were doing something you truly loved. Perhaps you were playing a sport, spending time with your family or engaging in a favourite hobby. How energetic were you?? Now compare that state to your energy level when you last did something that bored you to tears; for me, that was sitting cooped up in an office drafting lengthy legal documents for days (and nights) on end.
A massive drop in energy levels happened, right?
Now imagine starting a business that you were NOT passionate about, even if the business had good prospects. The moment things got difficult, or boring, guess what would happen?
That very SAME precipitous drop in energy levels/motivation!
Before too long you would find yourself spending less and less time on your business because it simply does not interest you enough to warrant the headache, and don’t be mistaken, to you that business you aren’t passionate about – WILL BE a headache.
In other words, you are unlikely to persist through the often-difficult start-up stage, and persistence is key to entrepreneurial success.
Passion brings confidence
“If you don’t believe in yourself, no one else will” is a famous quote attributed to numerous celebrities. I would adapt the quote to read:
“If you don’t believe in your business, no one else will”.
This quote captures why passion is so key, it doesn’t only invigorate you, it invigorates all those who interact with you, including your potential customers and your employees.
Would you buy from someone who was not confident about their product/service? Or join a start-up where the founders are not confident about the company’s vision?
Probably not, right?
Passion brings curiousity
I spend endless hours reading about; listening to audio-books on; and studying start-ups, because I am passionate about them. This means I am continuously absorbing knowledge and approaches necessary to help others start and grow their businesses through my Coaching and Consulting practice.
You will similarly be driven to continuously spend the necessary time and resources on a business you are passionate about.
What happens when you are not passionate about your business? You are unlikely to invest the time or resources in finding ways to stay ahead of the competition.
What Passion does not bring
Passion does not necessarily bring with it the skills or experience you will need to translate your passion into success or guarantee that there will be a market for your services or products. Do you want to do work that energises and invigorates you, but is built on solid foundations for success? Learn how here.