Patrick Ache (with ‘che’ said like ‘Che’ in Che Guevara) here, I am your Business Coach & Advisor | Host on Founders Mettle.
Join me as I share techniques to help you start and grow your business, including interviews with successful founders.
The Key things I focus on are:
Ideation: How to generate business ideas that are right for YOU. Specifically, how to use your Motivations, Attributes and market Prospects to come up with winning business ideas;
Starting: Mindset, tools to allow you to take the leap, once you have an idea.
Validation: How to use the lean start-up method and other tools to get to your first set of customers.
Business Development: Techniques, with real life examples, of how to create long-term value for your business by getting more customers, building the right relationships and entering into new markets.
We are committed to guiding you on your journey to build your business or non-profit.
My name is Patrick Ache and I was born and raised in Africa. Yes, Africa is not a country, but I have lived in many parts of this beautiful continent. From Cameroon, through the Democratic Republic of Congo, Somalia, Nigeria, Ghana, Sudan, Tanzania, Burundi, Ethiopia to South Africa. As such, I consider myself an African first and foremost.
At 18 I graduated from high school, then spent 5 years in the U.K. studying law at the Universities of Kent and Warwick. Why law? Well, I love to persuade and felt I could do worse than follow in my father’s footsteps, who had studied law.
At 23, with two degrees, I was tired of studying, had no immediate job prospects and was unsure of my next steps. I had a flash of inspiration that led me to China. I had always admired Chinese culture and its economic success story. In addition, I was motivated by China’s growing ties to the African continent. I spent 2 beautiful years in China, teaching English, studying Chinese and doing an internship for a French Oil company.
Wandering the (Career) Desert
Now 25, I thought I was going to go back to the U.K. and get some work experience in a developed economy.
Before doing that I decided to spend some time with my family, who were living in Tanzania at the time. By sheer luck, I got the opportunity to interview for a job as a lawyer at a law firm in Dar es Salaam, Tanzania. I was successful and decided to put the U.K. on hold, instead spending almost 6 years in Tanzania.
I loved Tanzania and many aspects of the job. For instance, I loved working with intelligent colleagues and arguing – whether in writing or in front of a judge. However, I preferred work that involved meeting with people than drafting endless documents sat in an office.
Even then I realized I wanted to build something that lasted beyond me, but wasn’t sure what business to start. In fact, I was still thinking I would open up my own law firm.
At 30 I had the opportunity to work at another top African law firm in Johannesburg, South Africa. Although I learnt a lot in this new role, it involved much more sitting in an office and less interpersonal (and more impersonal) work advising big corporates rather than individuals. The niggling feeling that I was not making the best use of my attributes or making the contribution I was meant to in life erupted into full-blown conviction.
Escaping the desert by starting a business
At 33 and none the wiser on what to do, I embarked on an MBA. Fortunately, the MBA, in addition to the usual technical courses, was also was very strong on softer courses aimed at giving students tools to assess themselves. This was one of the most valuable aspects of the entire two-year programme, in addition to bringing me in contact with an amazing network of ambitious, intelligent and successful people.
Shortly after turning 35, an MBA in hand, I followed this method to decide on what business to start. Out of the options that I came up with, I decided to start a Business Coaching & Advisory business as I felt this made the best use of my passion for helping people start and grow their businesses.
In the few months after opening my business, I realised that something was missing. My passion, having co-founded an Entrepreneurship Club at my business school, had always been to inspire and not only to advise people to start and grow their businesses. Having been inspired by audio-books and podcasts, I realised that I could create a podcast to inspire other people in turn.
Now and into the Future
However, I realised that the podcasts that I listened to rarely featured interviews with people I could relate to. Most interviewees were American and their stories reflected how they had made it from America (although many of their businesses were international). I wanted to listen to success stories from people who I could relate to: African people and/or people who had built organisations in Africa.
That was how the podcast on FoundersMettle.com was born.
My goal is to grow the podcast into the premier source for inspirational Africa focused business content, that will inspire others in and off this continent to build and grow awesome organisations.
For my coaching and consulting practice, my goal is to help at least 2000 people by 2020 pick the right business idea, test the market and grow their businesses.
The Podcast launched on November 14th, 2016.